A luxury business targeted hotel called Sterling Stay had the goal to turn a static brand identity into precise and repeatable rules that could guide unfamiliar users. A standards document was developed to define logo behavior. Through organization and examples, proper brand usage is displayed in an easy to understand format. By following the appropriate layout in the brand standards document it creates a straightforward and cohesive guidance system.
Logo applied to business card
3.5 inches x 2 inches
Sterling Stay had the goal to turn a static brand identity into precise and repeatable rules that could guide unfamiliar users. A standards document was developed to define logo behavior. Through organization and examples, proper brand usage is displayed in an easy to understand format. By following the appropriate layout in the brand standards document it creates a straightforward and cohesive guidance system.
1920 x 1080 Pixels
Sterling Stay called for guest materials that supported efficiency, navigation, and accessibility while maintaining a polished visual experience. Triangular graphic elements and angled forms from the brand identity were used throughout the system to frame content, guide attention, and reinforce consistency across each deliverable. Contrasting layouts and color treatments also created clearer visual distinction, particularly between each side of the door hanger.
Door Hanger: 4.35 inches x 9.42 inches Memo Pad: 4 inches x 6 inches
Key Card Holder: 6.5 inches x 4.25 inches Key Card: 3.375 inches x 2.125 inches