Bricks & Sips required a compact cookbook layout that organized dense recipe content within a narrow vertical format while maintaining readability and playful brand personality. A three-column layout was used to support the tall page structure and guide reading flow naturally, while rectangular graphic elements interacted with surrounding content to maintain visual movement and reinforce the playful café identity.
5 inches x 8 inches
Bricks & Sips had the goal of having a visual system that could maintain a consistent and recognizable brand identity across highly visible and frequently handled customer materials. Large rounded bar graphics were incorporated throughout the packaging system to improve visibility, strengthen brand recognition, and create consistency without visual clutter. Simplified layouts and prominent logo placement made the materials easy to recognize quickly while reinforcing a cohesive customer experience.
Punch Card: 3.5 inches x 2 inches To-go Bag: 8 inches x 5 inches x 12 inches
Coffee Cups: 5.4 inches tall 12oz cup Coffee Carrier: 6 inches x 3.5 inches x 8 inches
Bricks & Sips also called for a scalable bakery packaging system that could maintain a cohesive visual identity across multiple package sizes and structural formats. A simple system was developed using the brand’s rounded bar graphic elements to frame the logo and reinforce consistency across each packaging type. These elements were extended across multiple faces of the packaging to create continuity and visual connection between forms, ensuring each design feels unified as part of a single system.
Cake Box: 10.5 inches x 10.5 inches x 4 inches Slice Box: 5.25 inches x 3.5 inches x 4 inches
Cupcake Box: 12 inches x 5 inches x 4 inches Cupcake Cup: 4 inches x 4 inches x 3.5 inches